|
|
|
Research supervisors in Marketing
- Dr Jan Brace-Govan
Human aspects of consumption and culture, particularly in alternative, and non-commercial contexts and spaces that take interaction and communication between people into account. A range of methods interest me, especially qualitative approaches that investigate meanings.
- Dr Erica Brady
Marketing theory, market orientation, not for profit marketing.
- Dr Sue Bergin-Seers
Small business, small tourism enterprises, sustainable enterprise, ethical consumerism
- Professor Mike Ewing
Marketing communications/brand management, advertising effects, viral marketing, word-of-mouth, health promotion.
- Associate Professor Francis Farrelly
Consumer behaviour, brand and brand management, product design, sport marketing - all in context of qualitative methodology.
- Dr Sophie Feng
B2B-Services marketing, direct marketing, new product development, pricing, customer life time value, not-for-profit marketing.
- Dr Samir Gupta
Business to business marketing, strategic marketing management, e-business strategies, performance measures and marketing in network organization, macromarketing (issues, climate, water)
- Dr Colin Jevons
Branding; Internet marketing; communications (publishing, political marketing, teaching, international issues).
- Dr Sandra Luxton
Integrated marketing communication, advertising.
- Dr Margaret Matanda
Supply chain management, international business strategy, buyer behaviour, health marketing, retailing, food & agribusiness marketing.
- Professor Felix Mavondo
Marketing orientation, resources and capabilities, relationship marketing, corporate branding, tourism.
- Dr Fiona Newton
Health promotion, behaviour change communication, consumer attitudes towards environmental sustainability.
- Professor Harmen Oppewal
Consumer decision making, choice models; retail marketing; leisure and urban planning; retail location, assortments, branding, store atmosphere; research methods.
- Dr Mauricio Palmeira
Consumer behaviour, judgment and decision making
- Dr Stephen Saunders
Services marketing, marketing to poor consumers and multivariate analysis
- Dr David Stewart
Viral Marketing
- Dr Dominic Thomas
Social Influences in consumer behaviour, Application of choice modelling to policy issues, New product development, Internet marketing, Policy implications of Internet adoption and use.
- Dr Dewi Tojib
Consumer behaviour, e-commerce, m-commerce, portal technology, impact of technology use, scale development and validation
- Dr Yelena Tsarenko
Consumer psychology, services marketing, mobile commerce
|
|
|
