Potential research projects
Topic: Engaging communities in the transition to Water Sensitive cities
Supervisors: Dr Fiona Newton and Dr Kelly Fielding, University of Queensland.
Outline of Project: Your PhD will be part of a project that aims to benchmark current levels of water literacy in Australia and identify and evaluate community-friendly strategies to promote more sustainable urban water management. Your project will focus on the latter aim. For further details go to PhD Scholarship opportunity
Topic: Virtual Gift-giving
Supervisors: Dr Jan Brace-Govan and Dr Stephen Saunders
Outline of Project: While there is extensive literature on gift-giving there is very little on virtual gifts. Virtual gifts are gifts that are given through the internet (virtual cards, virtual presents) that may or may not have an offline equivalent. What we're interested in researching is the value of the gift for the recipient (social capital value, aesthetic or functional value). We think this would make a useful topic for a PhD student that is interested in gift-giving, sharing etc. (Russell Belk is the lead author in this area).
Areas of interest for research supervision
| Dr Jan Brace-Govan Consumption, Consumers and Culture - gift giving, shopping rituals, Social marketing and Behaviour change, Presentation of self and body image, Green marketing and sustainability, Disposal and marketing theory. |
| Dr Erica Brady Theory construction, Measurement, Market orientation, Not for profit marketing. |
| Dr Jiemiao Chen Consumer psychology, Consumer responses to advertising, Creativity. |
| Associate Professor Tracey Dagger Services marketing, Health care marketing and Media planning, including Service quality and Satisfaction, Economic and social outcomes of services, Relationship development, Co-creation in service contexts, Advertising research. |
| Professor Peter Danaher Marketing models, Advertising effectiveness, Television audience measurement, Services marketing, E-commerce. |
| Professor Mike Ewing Marketing communications, Brand management, Advertising effects, Health promotion, Marketing strategy. |
| Dr Sophie Feng B2B-Services marketing, Econometric modelling of CRM, Direct marketing, New product diffusion, Pricing, Not-for-profit marketing |
| Dr Samir Gupta Business to business marketing, Strategic marketing management, E-business strategies, Performance measures and Marketing in network organisation, Macromarketing (issues, climate, water). |
| Dr Yongfu He Consumer behaviour in online auction, Consumer learning, Pricing and promotional strategies. My research methodology is quantitative. |
| Dr Colin Jevons Branding, Sustainability, Communications (publishing, political marketing, teaching, e-communications, international). |
| Dr Rowan Kennedy Direct selling, Staff turnover and retention, Organisational commitment, Customer satisfaction, Job satisfaction. |
| Dr Junzhao Ma Empirical microeconomic research, Choice modelling. |
| Dr Margaret Matanda Business-to-business branding, B2B relationships, Supply chain management, Food and agribusiness marketing, Marketing in emerging and developing economies, Health and social marketing. |
| Professor Felix Mavondo Marketing orientation, Resources and capabilities, Relationship marketing, Corporate branding, Tourism. |
| Dr Fiona Newton Health promotion, Behaviour change communication, Consumer attitudes towards environmental sustainability. |
| Professor Harmen Oppewal Consumer decision making, Choice model, Retail marketing, Leisure and urban planning, Retail location, Assortments, Branding, Store atmosphere, Research methods. |
| Dr Mauricio Palmeira Consumer behaviour, Judgment, Decision making. |
| Dr Jasmine Rushdi Supply chain management, Strategic marketing, Quantitative analysis of time series data. |
| Dr Sean Sands Consumer decision making, Retail and services marketing, Social media (usage and integration to store settings). |
| Dr Stephen Saunders Services marketing, Consumer decision making, Marketing to poor consumers, Multivariate analysis. |
| Dr Gerri Spassova Consumer behaviour, Information processing, Choice, Positive affect, Novelty. |
| Dr Srinivas Sridharan Market orientation, Organizational learning, Sales force management, New product development, B2B relationships, Marketing and developing countries (Sustainability, Poverty, Entrepreneurship), Marketing and Public Policy (e.g. product safety and consumer literacy). |
| Dr Stanislav Stakhovych Marketing models, Spatial models in marketing, Bayesian econometrics, Visual marketing. |
| Dr Satheesh Seenivasan Retailing (private label brands, store traffic, retail competition, consumer behaviour, pricing), Marketing models (choice models, learning models, dynamic linear models, time series analysis), Macro level factors influencing consumer behaviour (globalization, recession, socio-economic environment). |
| Dr Dominic Thomas Social Influences in consumer behaviour, Application of choice modelling to policy issues, New product development, Internet marketing, Policy implications of Internet adoption and use. |
| Dr Dewi Tojib Consumer behaviour, E-commerce, M-commerce, Impact of technology use, Adoption of new technology, Services marketing. |
| Dr Yelena Tsarenko Consumer psychology, Services marketing. |
| Dr Jimmy Wong Consumer psychology, Effects of culture, Psychology of power in marketing. |
| Professor Steve Worthington Delivery of Financial Services products in particular via the plastic payment card (credit, debit, stored value), Use of Loyalty cards in developing relationships with customers, Value of the information that these cards offer to the Loyalty card promoter, Impact of culture in different countries as regards the adoption of financial services. |
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