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Research supervisors in Marketing

  • Dr Jan Brace-Govan
    Human aspects of consumption and culture, particularly in alternative, and non-commercial contexts and spaces that take interaction and communication between people into account. A range of methods interest me, especially qualitative approaches that investigate meanings. 
  • Dr Erica Brady
    Marketing theory, market orientation, not for profit marketing.
  • Dr Sue Bergin-Seers
    Small business, small tourism enterprises, sustainable enterprise, ethical consumerism
  • Professor Mike Ewing
    Marketing communications/brand management, advertising effects, viral marketing, word-of-mouth, health promotion.
  • Associate Professor Francis Farrelly
    Consumer behaviour, brand and brand management, product design, sport marketing - all in context of qualitative methodology. 
  • Dr Sophie Feng
    B2B-Services marketing, direct marketing, new product development, pricing, customer life time value, not-for-profit marketing.
  • Dr Samir Gupta
    Business to business marketing, strategic marketing management, e-business strategies, performance measures and marketing in network organization, macromarketing (issues, climate, water)
  • Dr Colin Jevons
    Branding; Internet marketing; communications (publishing, political marketing, teaching, international issues).
  • Dr Sandra Luxton
    Integrated marketing communication, advertising.
  • Dr Margaret Matanda
    Supply chain management, international business strategy, buyer behaviour, health marketing, retailing, food & agribusiness marketing. 
  • Professor Felix Mavondo
    Marketing orientation, resources and capabilities, relationship marketing, corporate branding, tourism.
  • Dr Fiona Newton
    Health promotion, behaviour change communication, consumer attitudes towards environmental sustainability.
  • Professor Harmen Oppewal
    Consumer decision making, choice models; retail marketing; leisure and urban planning; retail location, assortments, branding, store atmosphere; research methods.
  • Dr Mauricio Palmeira
    Consumer behaviour, judgment and decision making
  • Dr Stephen Saunders
    Services marketing, marketing to poor consumers and multivariate analysis
  • Dr David Stewart
    Viral Marketing
  • Dr Dominic Thomas
    Social Influences in consumer behaviour, Application of choice modelling to policy issues, New product development,  Internet marketing, Policy implications of Internet adoption and use. 
  • Dr Dewi Tojib
    Consumer behaviour, e-commerce, m-commerce, portal technology, impact of technology use, scale development and validation
  • Dr Yelena Tsarenko
    Consumer psychology, services marketing, mobile commerce

 

 
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