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Monash Marketing Consumer Research Participant List (CRPL)
Monash Marketing Consumer Research Participation List (CRPL) is a list of people who are interested in participating in marketing research in return for some kind of payment or reward. Anyone over the age of 18 years can register.
How does it work?
When a researcher from the Department of Marketing needs research participants they will review this list and invite those people who meet the criteria for their specific study. All studies are conducted in accordance with the ethical procedures established by the Monash University Human Research Ethics Committee (MUHREC). Participants will receive payment or reward for completing research tasks as directed by the researcher.
What are the research topics?
Typical research studies may include but are not limited to consumer reaction to product/service innovation, consumer brand preferences, consumer responses to product/service failures, consumer judgement and decision making in various purchasing scenarios e.g. online shopping, in-store purchasing etc, and consumer perception of new products/services. Members of this list may participate in an interview, focus group, behavioural experiment, or complete a survey depending on the methodology. You can participate in as many research studies as you like but you must not participate in the same study twice.
How long do the research studies run?
The length of each study varies but is usually between 15 minutes and 60 minutes.
What are the incentives?
The incentive varies depending on the complexity of the research task but researchers typically pay a minimum of AUD$10.00 per hour on pro rata basis. The incentive or reward amount will be clearly stated prior to signing up for the study. All incentives are paid in gift vouchers at the end of each session although cash payment may sometimes be offered.
Where are the research studies held?
Most marketing research will take place in our state-of-the art Behavioural Research Laboratory, which is located directly across the road from Caulfield train station on the Caulfield Campus (Level 1, Building S). Download this map for direction.
Our researchers conduct marketing research throughout the year, we therefore need a large number of participants and continuous support from members of CRPL. If you are 18 years of age or older, we invite you to sign up as a CRPL member. NO special skills or background are required. You only need to be real consumer.
How do I register?
If you are interested in becoming a member of the CRPL and participating in marketing research, click here to register.
Thank you for your interest!
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