The Monash Marketing Awards for Excellence are presented each year in March. The awards celebrate the discipline of marketing and acknowledge those students who have achieved outstanding results in individual units and courses. Award recipients receive a certificate acknowledging their achievement and a cash prize. If you are studying a marketing degree, or studying marketing as part of your degree, you may be eligible to win one of these prestigious awards. Details of those units and courses that receive an award are listed below.
Download the awards information brochure 1
Download the awards information brochure 2
Unit Awards
Undergraduate units are studied across all of the Monash campuses, and offer students a strong basis of marketing principles and techniques used in industry today. Award winners are selected based on the marks they achieved in each unit. The winner of each award is the student/s who obtained the highest mark.
Undergraduate Unit Awards
Core units:
- Marketing Theory and Practice (Semester 1)
- Marketing Theory and Practice (Semester 2)
- Buyer Behaviour in Marketing
- Marketing Research Methods
- Marketing Decision Analysis
- Integrated Marketing Communication
- Marketing Planning and Implementation
- Marketing Strategy
Elective units:
- International Marketing
- Brand Management
- Electronic Marketing
Honours
- Honours in Marketing (independent research project)
Postgraduate Unit Awards
Award winners are selected based on the marks they achieved in each unit. The winner of each award is the student/s who obtained the highest mark either on-campus or online.
Core units:
- Foundations of Marketing
- Theory and Process of Buyer Behaviour
- Marketing Research
- Integrated Marketing Communication
- Assessing Marketing Performance
- Case Studies in Marketing Strategy
- Marketing and the International Consumer
- Contemporary Issues in Marketing
Elective Units:
- Social Media Marketing
- Direct Marketing
- International Marketing Study Program - sponsored by Reho Travel
- Australia Marketing Study Program - sponsored by Reho Travel
- China Marketing Study Program - sponsored by Reho Travel
Undergraduate Course Awards
Winners of the course awards are those students who have achieved the highest grade point average within their respective course of study, and this is calculated based on their marks for every unit undertaken throughout their course.
- Bachelor of Business (Management)/Bachelor of Business (Marketing) - sponsored by John Miller
- Bachelor of Business (Marketing) including double Bachelor of Arts/Bachelor of Business (Marketing)
- Bachelor of Business - Major in Marketing including Bachelor of Business (Psychology) – Major in Marketing
- Bachelor of Business and Commerce - Major in Marketing or Marketing Communication
- Bachelor of Commerce - Major in Marketing
- Bachelor of Commerce - Double degree with Major in Marketing
Tony Palmer – Monash Marketing Award
Recipients of the above undergraduate course awards are invited to apply to win the Tony Palmer – Monash Marketing Award. This award includes a cash prize and mentoring by Tony Palmer, President of Global Brands and Innovation, Kimberly-Clark Corporation, and Monash Marketing Alumnus.
- Bachelor of Commerce (Honours)
Postgraduate Course Awards
- Master of Business (Marketing) and (Advanced Marketing)
- Master of Marketing
Further Information
Department of Marketing
Monash University
Phone: + 61 9903 2653
Email: reception.mkt@monash.edu
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