DRAFTFCB Monash Advertising Scholarship

How does a 9 month fulltime scholarship and a trip overseas sound?

The DRAFTFCB Monash Advertising Scholarship is available for 2010. The Scholarship was first introduced in 1993 and has resulted in a number of our graduates now enjoying successful careers in advertising.

The Scholarship enables a graduating student from the Department of Marketing at Monash University to be employed on a full time basis with the DRAFTFCB advertising agency in Melbourne for 9 months, with an overseas visit to an affiliated agency within the network. This entry level account management training program gives the selected graduate advertising agency experience while being paid a salary (modest but the industry standard!).

The Scholarship is supported by DRAFTFCB Melbourne and the Department of Marketing. The Scholarship is worth more than $30,000.

Selection process

October: A call goes out to graduating students of the Department of Marketing.

November: Students submit their application which includes:

• a covering letter
• CV
• Application Form (pdf, 32kb)
• Academic Results
• Answers to two written prompts which for 2009 applicants are:
  1. Share your media consumption over a 24 hour period.  What were you exposed to and what had the greatest influence on you?  Then ask someone else (outside of your age group) for their media consumption over the same period of time.
     You can do it as a diary format or anyway you choose but the maximum word allowance is 1000 words.
  2. You've developed a new product and it's time to launch it – list the critical factors you think will contribute to a successful marketing campaign and elaborate on them as necessary. Word limit: 500 words.

Students are then selected for interview.

Late November: Interviews are held with a panel drawn from DRAFTFCB and the Department of Marketing. Scholarship student is selected and offered the position.

February: Student commences the employment.

Selection criteria

• A student who will make the most of the opportunity!
• A student who is or will be a graduate from the Department of Marketing.
• A passion for advertising and communication
• Good grades
• Australian citizen or permanent resident

If you require further information about the scholarship email Dr Sandra Luxton with "DRAFTFCB Monash Advertising Scholarship" in the subject line.