The Inaugural Monash Australian Study Program came to a completion with a number of excellent presentations of the students' research projects.
The topics included:
A comparative study of brand architectures and the key issues associated with strategy selection,
'She-marketing' a review of critical considerations when marketing specifically to the female consumer,
A review of the adoption of social marketing media - issues and challenges, and
How Experiential Marketing is Effective in Breaking through Noise.
The staff and industry guests that attended were very impressed with the quality of the work. The day was dedicated to Michael Morrison and we know he would be very proud of the students!
Once again the Department of Marketing would like to thank all the organisations that made this possible.
