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Monash Marketing China Study Program 2008
As the name suggests, the Monash Marketing China Study Program is undertaken in a range of cities across China. Students are given the opportunity to meet and speak directly with top marketing executives of some of the leading organisations operating in China, both locally and internationally-owned.
Students travel with program directors: Sandra Luxton from Monash and Tim Lyons from Manage China. The program runs over approximately 2 weeks.
Cities we will visit will include Beijing, Shanghai, Hangzhou, Suzhou, Yiwu and Guangzhou. The types of companies we will visit will be a balance of successful foreign-owned and Chinese companies.
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