On Thursday 10th July the first company visit in the very beautiful Hangzhou took place at Wahaha; a very successful Chinese beverage company.
Wahaha was established in 1987 and has evolved to become one of the industry leaders within China. It has developed with strong Chinese cultural values and maintained high levels of corporate social responsibility. This has seen its success in a number of product lines especially its “Future cola” which holds a strong market share in a highly competitive market against global competitors.
The visit was initiated with a guided tour around the manufacturing plant, it was great to see our first operational plant and all were memorized by some aspect of the production process. The plant tour was followed by a run down of the extensive history and development of Wahaha and an informative presentation delivered by the Director of Sales.
Wahaha is such an inspiring company that has achieved success by defying the odds in a highly competitive industry. It's origins were in the creation “Wahaha Oral Liquid for Children", a kind of natural food combined with medicine effect. It now has over 10 successful product lines ranging from bottled water, soft drinks, smoothies, noodles and coongee and now has 40 subsidiaries that cover more than 16 provinces.
One of the many fascinating aspects of Wahaha is there comprehensive marketing strategies that follow basic principles to share in great success. Perhaps one of the most successful marketing ideas was 'encircling the cities' which was the idea of building the brand in rural areas firstly before moving into the larger city areas. Another stand out factor is there superior treatment of staff; as they provide accommodation and food for employees and family.
Wahaha was a great opportunity to see first hand marketing strategies that differ from the text book and a company that demonstrates the value in social responsibility.
To top of a fantastic presentation Wahaha graciously provided the group with lunch accompanied by some of their favorites products which were thoroughly enjoyed by all.
