Monash China Marketing Study Program

Who can go?

The Marketing Study Program to China is open to all Monash postgraduate business (MBA, Masters, Graduate Diploma and Graduate Certificate) students, and undergraduate students must have a Credit average. Acceptance to participate in the Program is not automatic. We may receive more expressions of interest and applications than we are able to accommodate.

Selection is determined by the Co-Directors and is based on specific criteria such as stage of course progression, number of marketing subjects completed, and benefit to be gained by the student from participation in the program.

Unit details

This exciting program involves travelling to major cities throughout China during the non teaching period in July. Students receive presentations on marketing from senior executives in a number of leading Chinese and international organisations.

It is a great opportunity to be exposed to the thinking of senior management and to learn from their incredible experience. You also have the added opportunity to fast track your Masters, and to visit major cities throughout China.

Students gain credit for one unit (MKF3521/MKF5521 - International study program in marketing - China). Please note that there is another version of this subject run in January, the International Marketing Study Program, which is a program that travels to Europe and America as well as a brief visit to Asia. Students may count only one international study program as part of their degrees.

The China study program is a specialist unit which focuses on the marketing environment in China. It comprises a two day study block which is held before travel commences, and also involves a number of structured visits to leading companies in China, and a 1 day seminar for presentation of research reports soon after the travel concludes. Assessment covers the learning materials from both Australia and China, a research report, company visits and a presentation. There is no exam.

Attendance at the study block, and at the research report presentation day, is compulsory.

Program Directors

The China Marketing Study Program is coordinated by Dr Sandra Luxton, Department of Marketing and Tim Lyons of Manage China. Sandra has both extensive industry and academic experience and has managed the various study abroad programs for the Department over many years. Tim is an academic who has taught on many courses and programs at Monash as well as being a director of Manage China. Tim is based in Shanghai, China.