Admission to the Department of Marketing Honours Program

Only the most capable students will be accepted into the Honours Course. Admission is not automatic. Selection will be made on merit, based on the academic skills of the applicant, the capacity of the Department to provide suitable supervision, and the expectation that the applicant will complete the course at a high standard and within the allotted time. Applications will be invited to an interview before selection.

To be considered applicants must have:

• completed a Bachelor of Commerce/Bachelor of Business pass degree or an equivalent degree from a recognised University or Institute;
• completed a major in marketing (normally 8 units) as part of that degree; or subjects deemed to be equivalent;
• successfully completed at least one unit in statistics or econometrics as part of the undergraduate degree (NOTE: Some introductory quantitative subjects may not be acceptable for this purpose);
• successfully completed one unit in research methods or market research (e.g. MKF2121, MKF3500, MKC2500, MKC3500) or equivalent;
• obtained at least a 70% average during the last two levels of undergraduate studies;
• demonstrated the ability to work at the H1 (80+) level or above, normally by gaining two or more HDs (non-Marketing subjects also qualify);
• identified a research area and prepared a brief (one page) proposal outlining their program of research in their Statement of Interest (see How to Apply).

How to Apply

Applications are to be made on forms which are available from the Faculty of Business and Economics. Applications close in November each year.

Please note that applications for Departmental Scholarships have been extended until the 25th of November 2009. Please email Honours.Mkt@buseco.monash.edu.au to notify us that your application will be coming in.

For an application form, see http://www.buseco.monash.edu.au/student/admission-enrolment/honours-applications.html. Honours is available Full-time or Part-time.

BBus(Hons) - Caulfield - course code 0508
BCom(Hons) - Clayton - course code 0181

Statement of Interest

The application for Honours in Marketing requires a written Statement of Interest.

• The Statement is to be no longer than one page (in 12pt font with 2cm margins all round).
• The first half answers the question "Why is Honours in Marketing of interest to you?"
  • Another way of stating this is to consider what you believe you would gain from an intensive focus on one area of marketing through your thesis (equivalent to 4 units) and the 4 taught units that cover various aspects of marketing research.
• The second half of the page describes the topic that you would like to address in your thesis. If you do not have a specific topic then you could describe a topic that you particularly enjoyed working on as an undergraduate.
• Topic ideas for Honours Projects 2010

Scholarships

Scholarship applications can be made to Monash University and the Faculty of Business and Economics see the http://www.buseco.monash.edu.au/student/scholarships/honours.html
and http://www.adm.monash.edu.au/scholarships.

The Department of Marketing also offers Scholarships. The application for Honours is also the application for a Departmental Honours Scholarship. Applicants that would like to be considered for a Department Scholarship are advised to submit their application for the Honours Course to the Faculty of Business and Economics through Student Services by the end of semester two.