Because I had decided I would like a career change and second fold I wanted some intellectual stimulation. I have been in the work force to close to 15 years I loved it enjoyed it but I felt like I had to take the next step I had two children in the mean time and I just really wanted the intellectual stimulation.
So why did you choose Monash?
I chose Monash after gathering information really from colleagues from ex-lecturers from my undergraduate qualification and other academics I knew so I though what’s the best way to pursue an academic career. Obviously I had to have my PhD to do that, step back, honours, the only place to do marketing honours was Monash. Everyone consents that I spoke to so I was left with no doubt.
(What do you like about honours?)
Just learning something that’s so new I had done, I had been exposed to marketing research but from a perspective of academic research I have never done it. So just learning this whole new process, this whole new world that exists out there that I didn’t know was there really.