International Marketing Study Program 2000
Club Med - Paris
21 January 2000
Gay Paris was adored by all. Most spent the week sight seeing and shopping. Others experienced the city of lights and love in a pseudo existentialist manner - frequenting the numerous café houses scattered along the infamous and not to mention beautiful Blvd St Germain.
However, before we knew it, our time in the city of can can girls and Bateaux Rouges was over. Fortunately, our last few hours in Paris were spent at the Club Mediterraine head office.
As soon as the groups spotted the infamous electric blue Club Med fork, a sense of excitement filled the bus. Three hours were spent liasing with the Company's Vice President - Yves Martin.
Yves was both intelligent and charismatic. He kept us enthralled as he explained his rationale for the company's past position and thoughtful analysis into a way forward.
His presentation focused on re branding the Club Med product, cost cutting, and a total revamping the culture of the company to obtain the company's objectives. Yves was essentially brought into the Organisation to improve Club Med's overall position.
Educated at Harvard (MBA) and a background in consulting, Yves gave the group the impression that Yves is highly credentialled in the Marketing and Management fields and is a highly driven individual.
To our benefit, Yves was totally honest in his approach. He explained to us the company's strengths and weaknesses and explained to us strategies that the company should have embraced and will embrace in the future.
It was a pleasure to listen to someone who was at the top of their field and an insight into marketing as solving a problem and providing sustainable solutions.
Written by Amy Bongiorno & Jim Athanasiadis
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