International Marketing Study Program 2002
Egana Goldpfeil, Hong Kong
8 January 2002
On our last day in Hong Kong, the group visited the EganaGoldpfeil Group. Having mastered the Hong Kong train system (MTR), finding Egana was not a problem.
From the moment we arrived you could see the trouble they had gone to ensure our afternoon was highly informative. Keynote speakers addressed important issues facing Egana including their internal corporate culture, their marketing strategies and the importance of e-commerce in today's competitive global environment.
The afternoon was capped off by a personal tour through their corporate head office and a fantastic gift from their premier Goldpfeil brand. Overall, the visit was a huge success and I am sure Monash would love to return next year.
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