International Marketing Study Program 2002
Manchester United Football Club
10 January 2002
The visit to Manchester United has undoubtedly been one of the highlights of the tour. Peter Draper (Marketing Director of Man-U) was exceptionally enthused to educate the tour group on the company's core marketing functions. Throughout 3 hours of discussion time we discovered that Manchester United have two major sponsors - Umbro and Vodafone. However, the company has recently signed a 13 year contract with Nike which will prospectively take the Manchester United brand into new markets.
Peter also mentioned that the company has divided its business into 3 core areas:
- Stadium business
- Media
- Product & Services.
In the company, each business is run as a separate entity - all focused on sustaining the brand. In the future, Man-U aims to improve the communication with their fans and increase brand awareness on a worldwide scale.
|
