|
|
|
International Marketing Study Program 2003
Moet et Chandon visit
15 January 2003
On January 15th, the day began rather briskly with a five minute walk from our hotel to the House of Moet et Chandon located in the heart of Epernay, the world's centre for champagne production.
We were warmly greeted by Mr. Pascal Pecriaux, Brands Education & Commercial Training Manager. After coffee, we all sat down and Pascal passionately introduced us to the world of champagne in three chapters: What it is made from, the process and how it is consumed. We were then extremely fortunate to be given a tour of Moet et Chandon's underground cellars by Susanna. It was a privilege to see some of Moet's finest vintages being stored. This experience enabled us to fully comprehend the amount of time and dedication poured into the manufacturing process. We were then ushered to Hotel Chandon for a tasting of Brut Imperial, Moet's flagship champagne. Additionally, Chef de Cave Moet et Chandon, Mr. Georges Blanck, walked us through the process of serving and tasting of its fine quality champagne before enjoying an exquisite lunch prepared by Moet et Chandon catering staff.
The afternoon was concluded with two insightful presentations from Mr Geoffray Maugin, Moet et Chandon Brand Manager, and Mr Jiles Halling, Area Manager for Asia-Pacific. We were exposed to the value of the brand which are Moet's French elegance, the contemporariness, the excitement and open-mindedness. Furthermore, we were also shown the advertising campaign currently running globally as well as the PR used to promote the brand. Mr. Jiles Halling continued to explain the marketplace in which Moet et Chandon operates and also gave us an insight in to what the future holds for the company.
Overall, the visit to Moet et Chandon was a fantastic and invaluable experience and as we still savour the flavours of the champagne on our lips, we are reminded that tasting champagne will never be the same again...
|
