International Marketing Study Program 2004
Moet et Chandon
14 January 2004
On the morning of the 14th of January in Epernay France, the Monash Marketing Tour visited Moët et Chandon (which was a short walk from our hotel).
Upon arrival we were overwhelmed by the beauty of the house and its hotels, particularly L'Orangerie (where they keep the orange tree in winter). After a warm welcome by Pascal Pecriaux (the Brands Education & Commercial Training Manager), he gave us a very informative presentation on the company history, how champagne is made and what makes their champagne so special. Pascal encouraged us to ask questions and this was very much appreciated. We were sorry we were unable to beat the silliest question ever asked, which was “Can I use champagne to wash my hands?” We especially liked his antidotes on bread and beer (“beer is liquid bread and bread is solid beer”).
Soon after we were given a guided tour by Suzanne of the house and its underground cellars. Here we were able to see the champagne in its various stages of aging. We could not believe the work and the patience they apply.
From there we were given a short lesson by Vincent Chaperon (Wine Maker) on champagne and how to appreciate its various qualities. After this we were privileged to taste Moët et Chandon Brut which appetised our pallet before lunch. The Brut was delicious and it was an absolute pleasure to taste.
The lunch given by the hotel of Moët et Chandon hosted by Pascal and Vincent was absolutely fantastic; it was great to experience real French cuisine, especially the cheese and the dessert, which was the famous Crème Broulee. Here we also got to taste Moët et Chandon Rosé. This champagne accompanied the food perfectly. This was a great occasion for us to socialise with the hosts and the group.
Straight after lunch, Geoffray Maugin, Moët et Chandon Brand Manager, gave us an hour presentation on marketing and brand management. Here we understood how Moët et Chandon became the market leader for the last 250 years.
To follow was the presentation given by the Business Development Director Asia / Pacific, Henry Leung, who give us a very interesting presentation on Moët et Chandon distribution and expansion strategies.
At the end of the day we got the chance to visit the store which was fabulously designed. Here almost everyone of us ended the day with a treat to drink back home. Many of us could not resist buying the limited edition Moët et Chandon bottle of Swarovski which is decorated with pretty crystals.
Overall it was a wonderful day, which we will not forget and we will treasure always.
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