International Marketing Study Program 2005
L'Oreal visit 5
Wednesday, 19th January 2005
The Monash International Marketing students were fortunate enough to enjoy the hospitality of the world's leading cosmetics company, L'Oreal, including factory and global head quarters visits. Students and faculty benefited from a wonderful rich learning opportunity and we are enormously grateful.
The day begun with a visit to the Albauny site and a presentation detailing L'Oreal's international structure and manufacturing facilities. At this point L'Oreal must be commended. This L'Oreal facility is a wonderful marriage of form and function creating an example of how manufacturing sites need not be soulless but vibrant and beautiful.
The factory presentation provided the group with a foundation of knowledge and it quickly became obvious the significant complexities which face the L'Oreal operations team. The depth and breadth of portfolio is enormous requiring significant process and logistics management skills. The L'Oreal manufacturing group is organised by design, capacity and skill by region and matched to market requirements which leverages the collective L'Oreal expertise.
Seeing is believing and the factory tour complimented the presentation wonderfully building the currency of our L'Oreal knowledge. It was obvious to all how carefully L'Oreal combine technology and human capital in producing products to the group's lofty quality standards. The array of stainless steal, specialist machinery and activity was extremely impressive and thoroughly explained so even novices could appreciate the intricacies and care.
Our next stop was Clichy , L'Oreal's head office in Paris . The student group was treated to a series of wonderful presentations adding further substance to the way L'Oreal creates success. It is obvious L'Oreal's performance expectations are high. The members of the L'Oreal team are charged with the responsibility and scope to craft products which create positive consumer experiences helping to build enduring consumer bonds with the L'Oreal brand portfolio. The effect of expectation, empowerment and achievement drives the group's success, the performance spiral, which is the engine of the L'Oreal business. This was demonstrated in case examples and shone through in the obvious pride our presenters have in working at L'Oreal.
The L'Oreal company visit was exceptionally valuable at both an educational and practical level. It is certain to have an enduring impact on all members of the Monash touring party. L'Oreal's extreme hospitality, frankness and sincerity are profoundly appreciated and we thank the management and staff of L'Oreal for assisting in the success of our international program.
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