The 2009 Monash International Marketing Study Program finished in early March with an afternoon of excellent group presentations on the students’ respective research topic areas, such as:
International Marketing Strategy
The Standardisation versus Localisation of Advertising
The Utilisation and Performance of New Media in Global Markets
Key Issues in Selecting a Market Entry Strategy
The Localisation versus Standardisation of In-store Retail Environments Across Markets
The Role of Culture in International Branding
The presentations were very impressive and reinforced the quality and depth of marketing insights that can be gained from participation in the program. Once again, the Program Directors and Department of Marketing would like to thank all the organisations that continue to make the MIMSP such a success.
