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Executive Certificate in Marketing
This course has been designed for applicants who have well developed careers but have not completed a bachelor degree.
Applicants must have the following:
- a minimum of six years relevant full-time employment experience, which can include: being either an owner/manager for at least three years or being in a management or supervisory position;
- have administered expenditure in excess of $500,000 per annum for at least three years; and
- have employer recommendation (or if self employed, provide suitable references).
The Executive Certificate in Business comprises four units. Part-time students typically undertake two units per semester and full-time students four. The course can be completed in two semesters of part-time study or one semester full-time.
Students considering this program as alternative entry to Master of Marketing, must complete the following marketing units which can be completed on campus or online:
On-campus Caulfield,
or off-campus
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Executive Certificate in Business
1 semester full-time, 2 semesters part-time |
| Course code |
1822 |
| Entry requirements |
A minimum of six years relevant full-time employment experience |
| Course structure |
4 units |
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Foundations of marketing |
| Theory and process of buyer behaviour |
| Integrated marketing communication |
| Marketing research |
Exit Point: Executive certificate in Business
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