The Master of Business is an industry-focused, flexible option in postgraduate studies, and is specifically designed for early career professionals who wish to refine their business skills and advance to the next stage in their career. With a strong emphasis on personal development, corporate governance and social responsibility, and a flexible program structure, students are able to build a personalised business degree.
Students may be graduates from other disciplines who wish to develop comprehensive business skills, either to enter the corporate environment or progress to management within their field, or business graduates who seek to develop and extend their skills in a specific discipline.
The program requires completion of six core units of which three are in the areas of personal development and corporate responsibility and three are from among the major business disciplines underpinning the program’s learning outcomes. The six elective units enable students to tailor the course to their needs, with an option of including a designated specialisation in selected areas of contemporary importance. The following two marketing specialisations are currently offered within this degree:
The advanced marketing specialisation allows students who already possess a marketing major in their first degree to build upon the core program with six marketing units that extend and broaden marketing knowledge. These include advanced units in contemporary issues in marketing, business research methods, buyer behaviour and marketing communication.
The marketing specialisation allows students without a marketing major in their first degree to build upon the core program with six marketing units that include a foundations unit in marketing, and a range of units that cover the central concepts from marketing. These include buyer behaviour, integrated marketing communication, marketing research and assessing marketing performance.
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Master of Business 3 semesters full-time, 6 semesters part-time |
| Course code |
3844 |
| Entry requirements |
A degree or an equivalent qualification from a recognised tertiary institution or applicants without prior qualifications must complete an Executive Certificate in Business with a credit average and articulate into the Master of Business. |
| Course structure |
12 units |
| 3 core units: |
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1 of the following: |
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Personal development – critical thinking and communication |
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Personal development – managing self and relationships |
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Personal development – professional advancement |
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1 of the following: |
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Corporate governance |
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Business ethics in a global environment |
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Corporate and social responsibility |
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Master of Business project |
| 3 further units from the following list: |
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Introduction to risk principles |
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Financial management theory |
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Business law |
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Corporations law |
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Economics |
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Business and economic statistics |
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Data analysis in business |
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Services science |
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Information technology management |
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Accounting for business |
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Introductory management research methods |
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Managing people and organisations |
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Managing organisational change |
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Organisational and business dynamics |
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Contemporary issues in marketing* |
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Advanced business research methods* |
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Advanced buyer behaviour* |
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Advanced marketing communication* |
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Marketing and the international consumer** |
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Marketing innovation and planning |
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Supply chain logistics |
| Specialisation (6 units) in Advanced marketing or Marketing |
Advanced Marketing The following 4 units: |
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Contemporary issues in marketing |
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Advanced business research methods |
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Advanced buyer behaviour |
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Advanced marketing communication |
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Plus a further 2 units offered by the Department of Marketing. |
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Not all marketing units can be counted toward the Advanced marketing specialisation. Students are advised to speak to a course advisor prior to selecting units. |
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Marketing 6 of the following: |
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Marketing and the international consumer |
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Marketing innovation and planning |
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Assessing marketing performance |
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Integrated marketing communication |
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International marketing |
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Marketing environmental sustainability |
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Marketing research |
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Relationship marketing |
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Theory and process of buyer behaviour |
*These units are only available to students who have completed the specified unit prerequisite or can demonstrate to the satisfaction of the program director, the completion of an undergraduate major in marketing.
**This unit should not be taken by students intending to complete the Advanced Marketing specialisation and cannot be counted toward the completion of this specialisation.
