Master of Marketing

Online

The course comprises of 12 units (three four-unit modules). Part-time students typically undertake two units per semester and full-time students undertake four units. The course can be completed in six semesters of part-time study or three semesters full-time. Alternate Entry students complete the first four core units in the Executive Certificate in Business.

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Course Progression

Do you have:

	Alternate Entry Executive Certificate in Business (Course Code: 1822)
Entry	No undergraduate degree but a minimum of six years relevant work experience
Module1 4 units	MKX9160 Foundations of marketing MKX9261 Integrated marketing communication MKF9110 Theory and process of buyer behaviour MKF9120 Marketing research	Exit point: Executive Certificate in Business
To be eligible to progress to the Master of Marketing, professional entry students must complete the Executive Certificate with an average grade of credit (60%) or above. An Application for Admission to the Masters must be completed and submitted before the closing date.
Module2 4 units	Elective Elective Elective MKF5200 Assessing marketing performance*	Exit point: Graduate Diploma in Marketing
Module3 4 units	Elective Elective Elective MKF5270 Strategic marketing policy* *Students who intend completing the Master of Marketing should seek to do MKF5200 and MKF5270 in their final year of study.	Exit point: Master of Marketing

	Direct Entry (Course Code: 3810) - Off campus
Entry	An undergraduate degree in a discipline other than marketing and two years relevant work experience
Module1 4 units	MKX9160 Foundations of marketing MKX9261 Integrated marketing communication MKF9110 Theory and process of buyer behaviour MKF9120 Marketing research	Exit point: Graduate Certificate in Business
Module2 4 units	Elective Elective Elective MKF5200 Assessing marketing performance*	Exit point: Graduate Diploma in Marketing
Module3 4 units	Elective Elective Elective MKF5270 Strategic marketing policy* *Students who intend completing the Master of Marketing should seek to do MKF5200 and MKF5270 in their final year of study.	Exit point: Master of Marketing

Electives available online: