Master of Marketing
The Master of Marketing is our 'flagship' program designed for experienced marketers. Graduates from this program are better equipped to perform in their current role or to secure a promotion to the next level in their organisation or industry. The degree enables those in business to enhance their marketing knowledge or skills and learn with others who share their commitment to career progression.
This program provides opportunities to tailor studies to become the best fit for specific career goals. Choose from Marketing, International Marketing, Marketing Communication, relationship Marketing or Retailing. The specialisation will be noted on academic transcripts and testamurs as acknowledgement of the specialisation taken. Students may only graduate with one specialisation.
Flexible learning
We understand that careers or other circumstances can create difficulties for you to get to campus each week. A range of delivery modes are available for units, with some units being offered in block mode or split-block mode. Students also have the flexibility to mix online with on-campus units, in whatever combination they wish. All of the standard core units as well as a number of electives can be studied online allowing you to complete your Program without stepping foot on campus.
Online study enables students to work with colleagues from a wide range of countries and marketing areas. You have the opportunity to get to know students located in other marketplaces and to become familiar with different cultural perspectives. Online students are also exposed to different technologies and gain experience in facilitating and participating in online forums.
Another advantage of online study is that your personal carbon footprint may be reduced – no travel and all assignments are paper free – all interactions and assignment submission are within a secure electronic system with an extensive online library of text and video based resources at your fingertips. The teaching staff are only a phone call or email message away. Online study means that you are independent, but never alone.
View the Handbook
Course progression
Students choose one of the following five specialisations:
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Marketing
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| Module1 |
- MKX9160 Foundations of marketing
- MKF9110 Theory and process of buyer behaviour
- MKX9261 Integrated marketing communication
- MKF9120 Marketing research
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 Exit point:
Graduate Certificate in Business |
| Module2 |
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Exit point:
Graduate Diploma in Marketing |
| Module3 |
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Exit point:
Master of Marketing |
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International Marketing
|
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| Module1 |
- MKX9160 Foundations of marketing
- MKF9110 Theory and process of buyer behaviour
- MKX9261 Integrated marketing communication
- MKF5260 International Marketing
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Exit point:
Graduate Certificate in Business |
| Module2 |
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Exit point:
Graduate Diploma in Marketing |
| Module3 |
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Exit point:
Master of Marketing specialising in International Marketing |
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Marketing Communication
|
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| Module1 |
- MKX9160 Foundations of marketing
- MKF9110 Theory and process of buyer behaviour
- MKX9261 Integrated marketing communication
- MKX9701 Direct marketing
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Exit point:
Graduate Certificate in Business |
| Module2 |
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Exit point:
Graduate Diploma in Marketing |
| Module3 |
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Exit point:
Master of Marketing specialising in Marketing Communication |
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Relationship Marketing
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| Module1 |
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Exit point:
Graduate Certificate in Business |
| Module2 |
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Exit point:
Graduate Diploma in Marketing |
| Module3 |
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Exit point:
Master of Marketing specialising in Relationship Marketing |
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Retailing
|
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| Module1 |
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Exit point:
Graduate Certificate in Business |
| Module2 |
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Exit point:
Graduate Diploma in Marketing |
| Module3 |
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Exit point:
Master of Marketing specialising in Retailing |
The CRICOS code of 031027K is applicable to the Master of Marketing (course code 2276) as well as the specialisations.
Intakes for the Master of Marketing are available in February and July each year. Applicants should check their program of study with the department as all unit offerings may not be available every semester.
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