Master of Marketing

Master of Marketing

The Master of Marketing is our 'flagship' program designed for experienced marketers. Graduates from this program are better equipped to perform in their current role or to secure a promotion to the next level in their organisation or industry. The degree enables those in business to enhance their marketing knowledge or skills and learn with others who share their commitment to career progression.

Download the Master of Marketing & PhD brochure (pdf)

View the 2012 University Courses Online Handbook

Flexible learning

We understand that careers or other circumstances can create difficulties for you to get to campus each week. A range of delivery modes are available for units, with some units being offered in block mode or split-block mode. Students also have the flexibility to mix online with on-campus units, in whatever combination they wish. All of the standard core units as well as a number of electives can be studied online allowing you to complete your Program without stepping foot on campus.

Online study enables students to work with colleagues from a wide range of countries and marketing areas. You have the opportunity to get to know students located in other marketplaces and to become familiar with different cultural perspectives. Online students are also exposed to different technologies and gain experience in facilitating and participating in online forums.

Another advantage of online study is that your personal carbon footprint may be reduced – no travel and all assignments are paper free – all interactions and assignment submission are within a secure electronic system with an extensive online library of text and video based resources at your fingertips. The teaching staff are only a phone call or email message away. Online study means that you are independent, but never alone.

Download the Master of Marketing & PhD brochure (pdf)

View the 2012 University Courses Online Handbook

Course progression

	Marketing
Module1	MKX9160 Foundations of marketing MKF911 Theory and process of buyer behaviour MKX9261 Integrated marketing communication MKF9120 Marketing research	Exit point: Graduate Certificate in Business
Module2	MKF5200 Assessing marketing performance Elective Elective Elective	Exit point: Graduate Diploma in Business
Module3	Elective Elective Elective MKX5251 Case studies in strategy	Exit point: Master of Marketing

The CRICOS code of 031027K is applicable to the Master of Marketing (course code 2276) as well as the specialisations.

Intakes for the Master of Marketing are available in February and July each year. Applicants should check their program of study with the department as all unit offerings may not be available every semester.