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Research pathway

Students studying the Master of Marketing may undertake a research sequence as part of their elective structure. All 3 units below must be completed:

  1. Qualitative methods: paradigms and approaches (6 credit points)
  2. Quantitative research methods in marketing (6 credit points)
  3. Minor thesis (12 credit points)

Students interested in taking this option as preparation into a higher degree by research are advised to speak to the course coordinator.

Students studying the Master of Business may undertake a research sequence as part of their elective structure. All 3 units below must be completed:

  1. Introductory management research methods
  2. Research report (Introduction) (6 points)
  3. Research report (12 points)

Students interested in taking this option as preparation into a higher degree by research are advised to speak to a course coordinator.