Skip to content | Change text size
 

Units in Marketing

Many of the units below give background information on a functional aspect of marketing. For example: marketing research or advertising, or in a particular industry like retailing or tourism. In some units, business people are invited to be guest lecturers and may brief you on 'real' projects. They may also be able to answer your questions about career progression and entry level positions.

Look far and wide over the Faculty and over the University to select your electives. As long as you have the prerequisites and there are no timetable clashes, you can complement your study in marketing with units in management, accounting, or banking and finance. These wider choices may expose you to different teaching styles and points of view.

Choosing units to study

Postgraduate Units

Details of postgraduate units on offer in the Department can be found commencing at page 19 in the Graduate Programs Brochure (pdf, 770kb).

Undergraduate units

Berwick campus units

Unit code Unit name Offered on-campus and/or off-campus
MKW2231 Advertising media strategy On-campus
MKW2241 Advertising copywriting On-campus
MKW2402 Consumer behaviour On-campus
MKW2420 Marketing research methods On-campus
MKW2460 Integrated marketing communication On-campus
MKW2600 Tourism marketing On-campus
MKW3121 Marketing planning and implementation On-campus and off-campus
MKW3440 Marketing strategy On-campus and off-campus
MKW3442 Sales management On-campus
MKW3444 International marketing On-campus and off-campus
MKW3481 Logistics and fulfilment On-campus
MKX3621 Advertising management On-campus
MKX3631 Marketing internship On-campus
MKX3671 Advertising campaigns On-campus
MKW3881 Electronic marketing On-campus

Caufield campus units

Unit code Unit name Offered on-campus and/or off-campus
MKF1120 Marketing theory and practice On-campus and off-campus
MKX1500 Retail management principles On-campus
MKX1501 Buying for retail markets On-campus
MKF2111 Buyer behaviour On-campus and off-campus
MKF2121 Marketing research methods On-campus
MKF2131 Marketing decision analysis On-campus
MKF2331 Retail promotion On-campus
MKF2401 Marketing issues in packaging design On-campus
MKX2521 Brand management On-campus
MKF3001 Special studies unit On-campus
MKF3121 Marketing planning and implementation On-campus
MKF3131 Strategic marketing On-campus
MKX3360 Retail technology On-campus
MKX3445 International retailing On-campus
MKF3461 Marketing communication On-campus
MKF3471 Sales management and negotiation On-campus
MKF3521 International study program in marketing On-campus
MKF3531 International marketing On-campus
MKX3621 Advertising Management On-campus
MKX3631 Marketing internship On-campus
MKX2531 Not for profit market On-campus
MKX3200 Sport marketing and sponsorship On-campus

Clayton campus units

Unit code Unit name Offered on-campus and/or off-campus
MKC1200 Principles of marketing On-campus
MKC2110 Buyer behaviour in marketing On-campus
MKC2130 Marketing decision analysis On-campus
MKC2210 Marketing management On-campus
MKC2500 Marketing research analysis On-campus
MKC3120 Marketing implementation On-campus
MKC3130 Strategic issues in marketing On-campus
MKC3220 International marketing On-campus
MKC3300 Marketing law On-campus
MKC3460 Integrated marketing communication On-campus
MKC3500 Survey data analysis On-campus
MKX2300 Professional services marketing On-campus
MKX2521 Brand management On-campus
MKX2531 Not for profit marketing On-campus
MKX3200 Sport marketing and sponsorship On-campus
MKX3481 Logistics and fulfilment On-campus

Gippsland campus units

Unit code Unit name Offered on-campus and/or off-campus
MKW1120 Marketing theory and practice On-campus and off-campus
MKW2402 Consumer behaviour On-campus
MKW2420 Marketing research methods On-campus
MKW2460 Integrated marketing communication On-campus
MKW3121 Marketing planning and implementation On-campus and off-campus
MKW3440 Marketing strategy On-campus and off-campus
MKW3442 Sales management On-campus
MKW3444 International marketing On-campus and off-campus

Peninsula campus units

Unit code Unit name Offered on-campus and/or off-campus
MKW1120 Marketing theory and practice On-campus and off-campus
MKW2402 Consumer behaviour On-campus
MKW2420 Marketing research methods On-campus
MKW2460 Integrated marketing communication On-campus
MKW3121 Marketing planning and implementation On-campus and off-campus
MKW3141 Issues in competitive advantage On-campus
MKX3200 Sport marketing and sponsorship On-campus
MKW3440 Marketing strategy On-campus and off-campus
MKW3444 International marketing On-campus and off-campus
MKW3881 Electronic marketing On-campus

 
Related links