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Dr Vaughan Reimers

Photo Dr Vaughan ReimersSenior Lecturer, Department of Marketing

Telephone: +61 3 9902 6704
Facsimile: +61 3 9902 6524
Email: Vaughan.Reimers@monash.edu

Vaughan received his first university experience studying at the very university where he now teaches. Graduating with an under-graduate degree in 1992, he returned to the Gippsland Campus in 1994 to complete his Honours Degree. The next year he was invited back as an academic and since then - armed with a PhD also earned from his beloved Gippsland Campus - has worked his way through the ranks to become the Academic Head of Marketing on the Gippsland Campus. Vaughan's teaching interests all lie in the field of sports marketing. That being the case it is no surprise that his research interests should also lie in sports marketing, as well as retailing.

Academic Qualifications

  • BBUSCOMM (Hons)
  • PhD

Research Interests

Retailing and Sports Marketing

Publications

Clulow, V. G., Reimers, V. J., 2009, How do consumers define retail centre convenience?, Australasian Marketing Journal [P], vol 17, issue 3, Elsevier Inc, Amsterdam Netherlands, pp. 125-132.

Reimers, V. J., Clulow, V. G., 2009, Retail centres: It's time to make them convenient, International Journal of Retail and Distribution Management [P], vol 37, issue 7, Emerald Group Publishing Ltd, United Kingdom, pp. 541-562.

Reimers, V. J., Clulow, V. G., 2009, Retail centre convenience: Its' influence over consumer patronage behaviour, Proceedings of the ANZMAC 2009 Conference, 30 November 2009 to 2 December 2009, Australian & New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Reimers, V. J., Clulow, V. G., 2009, The role of convenience in the evolution of the mall, Proceedings of the ANZMAC 2009 Conference, 30 November 2009 to 2 December 2009, Australian & New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9.

Reimers, V. J., Walters, G. A., 2009, Public swimming pools: Who uses them and why, Proceedings of the ANZMAC 2009 Conference, 30 November 2009 to 2 December 2009, Australian & New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Reimers, V. J., Clulow, V., 2004, Retail concentration: a comparison of spatial convenience in shopping strips and shopping centres, Journal of Retailing and Consumer Services, vol 11, issue 4, Pergamon, UK, pp. 207-221.

Grants

YEAR

TITLE

GRANTING AGENCY

AMOUNT

CI'S

2011

Determinants of attendees and non-attendees future patronage intentions for a mega-sports event: The case of the Australian Grand Prix

Australian Grand Prix

$8,000

Reimers, V

2010

Quashing the myths about squash: A quantitative analysis of consumer attitudes towards the sport

Squash Victoria

$3,000

Reimers, V

2010

Determinants of consumer stakeholder satisfaction with the Local Power Industry

Loy Yang Power

$25,847

Reimers, V
Clulow, V

2009

An investigation of the preferred leisure experiences sought by Mt Baw Baw's summer visitor market

Mount Baw Baw Alpine Resort Management Board

$7,000

Reimers, V
Walters, G

2005 Small Business Consumers and the Energy Retail Market Consumer Utilities Advocacy Centre $23,178 Barrett, R
Clulow, V
Reimers, V

HDR Supervisions

Current students:
  • PADLEE, Siti Falindah (PhD)
  • MAGNUSON, Bryce (Hons)
  • GORMAN, Sarah (Hons)
  • SAMPSON, James (Hons)

Teaching Committments