MKC2210 - Marketing management
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader: Dr Erica Brady
Offered
Clayton Second semester 2009 (Day)
Synopsis
This subject builds on the concepts and issues covered in MKC1200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Assessment
Within semester assessment: 50%
Examination (2 hours): 50%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
A minimum of 48 credit points, including MKC1200 and one other marketing unit.
Prohibitions
09 October 2008
11 October 2008