MKX1500 - Retail management principles
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader: Mr Michael Morrison
Offered
Caulfield First semester 2009 (Day)
Sunway Second semester 2009 (Day)
Synopsis
An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours class contact or equivalent per week
13 October 2008
14 October 2008