Research Strengths

TRU members have diverse disciplinary backgrounds and are located in a number of different Departments and Faculties within the University. Together the membership is particularly strong in seven areas of tourism research. If you have a particular interest in any of these, click on the links to take you to the research strength and list of researchers with a track record in that area. Only some projects are profiled on each member's page, and new ones are continually starting up as current ones are completed and as TRU membership grows. If you are uncertain as to whether TRU has a track record or interest in a particular area, contact the Director.

The Tourism Research Unit's strategic research strengths are in the following seven areas of tourism management:

Current Research Strengths:

1. Strategic Communication in Tourism (including marketing, interpretation, and guiding) ... more...
2. Tourism Economics ... more...

Emerging Research Strengths:

1. Tourism Planning and Management in Protected Areas ... more...
2. Tourism Training and Education ... more...
3. Tourist Behaviour ... more...
4. Tourism, Image and Media ... more...
5. Tourism Business, Attractions and Events Management ... more...