"New Measures of Tourism Yield"
Tourism yield is a well known, though loosely defined measure of the gain to the industry or economy from accessing specific markets. Thus we speak of the yield from Japanese or Canadian visitors, the yield from backpackers or VFR visitors. Simpler measures of yield include expenditure per visitor, and more robust measures include the impact on the industry per visitor. In measuring yield, it is important to specify from which entity's perspective yield is being measured- is it the firm, the industry, or the economy as a whole? All three levels are interested in measuring yield. Most of the yield measures which are employed to date measure the impact on the firm or industry. The Sustainable Tourism CRC's economic modelling team has been developing measures of economy-wide yield. The object is to obtain measures of how an additional visitor impacts on the economy as a whole, taking into account both positive and negative effects.
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