Professor Sam Ham

Professor, BS Washington State University, MS Washington State University, PhD University of Idaho

Deputy Director, Tourism Research Unit

Strategic Communication in Tourism
Tourism Planning and Management in Protected Areas
Tourism Training and Education
Tourist Behaviour

"Assessment of Interpretation Outcomes: The Development and Refinement of a Methodology and Evaluation Tools for Tourism Practitioners"

This project is aimed at developing a methodology and set of tools that can be adapted by site managers and tourism operators for assessing interpretation outcomes at their own sites/operations. It is anticipated that heritage and protected area managers will benefit from the tangible outcomes of this project.

Funded by Sustainable Tourism CRC in collaboration with University of Tasmania, Port Arthur Historic Site, Sovereign Hill Museums Association and Tourism Tasmania.

To purchase a copy of the Interpretation Evaluation Toolkit which resulted on this research, please go to the STCRC Kitshop.

"Experimental Evaluation of Persuasive Communication Strategies Aimed at Influencing Problem Visitor Behaviour at Port Campbell National Park"

An inventory and analysis of visitors' beliefs with respect to walking off tracks is being used to design a communication strategy aimed at more effectively influencing visitors' behaviour.

Research Partner: Parks Victoria

"Development of a Communication Campaign for Conservation Fundraising via Travellers' Philanthropy on Cruise Ships in Baja California, Mexico"

This project involves psychological research to inform design and delivery of a communication campaign aimed at generating funds for conservation via donations of cruise ship passengers.

Funded by Lindblad Expedtions, New York, and the Mexican Fund for Nature Conservation ( Mexico City ).

Monash University, Berwick Campus
Department of Management
PO Box 1071
Narre Warren VIC 3805

Telephone:
Fax:
Email:
Personal Web Page:

+61 3 990 47076
+61 3 990 47224
Sam.ham@BusEco.monash.edu.au
http://www.cnrhome.uidaho.edu/default.aspx?pid=70564

For a complete list of recent publications by Prof Sam Ham, please click here.